Exceed customer expectations.

Businesses both large and small face similar challenges in today's highly competitive marketplace: how to grow, innovate and exceed customer expectations -- but do it all with less. Business executives and owners alike must realize that the customer is king and that failure to recognize this and embrace that fact can yield dismal results. And, but equally as important is the looming threat of competition from both known and unknown competitors quick to market. So what's a business to do? Think MARKETING.

The First Annual Bakersfield Marketing Symposium on November 15, 2007 will bring together some of the best marketing minded speakers to share with you their best practices in driving growth, attracting and retaining customers and maximizing your marketing investment.

At this one-day conference you will have the opportunity to not only network with some of Bakersfield's leading business executives, but hear insights from and engage in interactive dialogue with our senior level marketing speakers representing world-class organizations, as well as with marketing colleagues from throughout Kern County. You will learn how to build a high-performing marketing organization and gain actionable insights that can be implemented in the short or long term.

Check out the agenda page and visit our speaker section to learn more.